India is a developing country and majority of the people are living in rural areas (Census, 2001). Rural consumers are fundamentally different from their urban counterparts socially, psychologically, physiologically and literally (Selvaraj, 2007).
Rural-Urban Migration Essay Sample. In poorer countries, many people from the countryside move to the cities. This is called rural-urban migration. There are so many reasons for this popular action. But it happens mainly because of better education and better standard of living.